mConnect LLC helps companies manage their distributed marketing programs and effectively extend their brand to the local level using our Marketing Resource Management (MRM) platform, mConnect. Its robust capabilities allow users to efficiently customize and coordinate marketing campaigns across multiple channels – what we call integrated marketing execution – without compromising their brands. In addition to mConnect, our Local Marketing Services team provides consultative support to help clients develop impactful communications and local marketing programs that will inform and engage local users, resonate in local markets and drive sales.
mConnect features:
- Rules-based access to a centralized portal that houses marketing and brand assets and provides tools for “all things marketing” as required by corporate marketers, their agencies, and local affiliates
- Easy-to-use interface to plan campaigns, customize brand-compliant materials, seamlessly manage the integration of traditional print and digital marketing programs, as well as track performance and results
- Reporting and visibility into asset usage, program participation and localized performance metrics for all programs managed through mConnect across your distributed network